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Hi, I’m Yihan.

A Digital Creative Director and founder specializing in crafting elite brand identities and high-performance digital products. Blending raw aesthetic craftsmanship with a tech-forward mindset, I help brands bridge the gap between human emotion and seamless execution.

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Damn True Festival

01 · Visual Direction · 2026

Festival identity and full visual production for Tokyo, December 2026.

Fina

02 · Landing Page

Landing page design for Fina.

Matters Lab

03 · Web Design

Corporate site for the team building decentralized publishing.

Eau Atlas

04 · Brand Identity · 2026

A fragrance media brand I founded — identity, editorial design, and voice.

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